Because there is no one right way, no either/or.

To challenge binary thinking we all have to accept that there are many right ways forward. 100, or more, ways.

Because: Number 6. Cultivate a culture of experiment.

As Amanda Palmer says:

You can do nothing
or you can do something
if you do something you will be told you are doing it imperfectly
you will be scolded for getting the tone wrong, the wording wrong, or the timing wrong
do it anyway
do it anyway
keep doing the things
the only alternative is to do nothing, and nowadays thats exactly what nobody needs
keep doing
get it wrong, get it wrong, get wrong
and keep going
the enemy of progress is perfection
keep going keep going.

I love working on building sites.

I love the rough and banter and being outside, even the harsh wind and rain and often the camaraderie that comes with it. I love the tools, the heavy lifting. The technical decision making, the logic, the problem solving. Seeing something grow out of nothing.

This is satisfying work. For hands, mind, body, soul.

I believe that this industry requires a culture shift that supports the bodies working in it.

This is the experiment that I am inviting you to join in with. What does this look like? What does this transformation require from us, the people working in the industry daily?

Join the conversation

I’d love to hear from you, your feedback on any thing here or if you would like to a pdf copy of the 100 ways. Let me know by email.



Number 1: Stretch.

What ever is going on, I can always come back to number 1.

My body is where my emotions sit. It is where I process what happens throughout the day, the disappointment of making the same mistake again or the joy of finishing a project and handing over to a happy customer. Stretching releases these emotions. Stretching reminds me that my body is not a capitalist machine. Stretching gives me a moment to reflect. Simple, effective.